⚙️ #24 Launch Edition Graphics 🏁

We headed down to Southern California recently to meet up with Mikey Ojeda, graphic designer and founder of (Bleach Design Werks). Mikey is known for some incredibly unique bike builds, for the likes of Justin Bieber and Lando Norris. We spoke with Mikey early in the design process of the Model_1, he loved the styling, and we knew he had something special planned. Dust riders deserve something entirely unique, and Mikey was the man for the job.

The theme of the Launch Edition Kit is an abstract expression of the classic checkered flag with elegant and carefully positioned pops of pink following Mikeys favorite lines on the bike. The brand elements are arranged in a way unique to Mikeys vision. The visual statement of the launch kit is subtle, sophisticated, and wholly unique.

We met up with Mikey, Trustin (rider), and a small production crew from MilHouse Productions in the Palm Desert at 5am to try and beat the heat. Unfortunately, it's the Palm Desert in late June so it immediately got hot, go figure. However, we were able to shoot for a couple hours and captured some really rad content highlighting the bike and graphics.

This is also the first time a Dust bike has been ridden in the sand and extreme heat. This short trip highlighted the importance of testing in all environments, so we look forward to continuing testing in extreme conditions to learn more about optimizing our air-cooled design.

Prototype Updates

• We finally have two bikes in one place! Alpha_2 has been in a shipping crate to and from Michigan and we are excited to have it back in Bend, Or. to start side-by-side testing with Alpha_2 and 3.
• Update from last newsletter - We have found the tunability of the EBMX control to be user-friendly within their phone-based app, and features a viable customer UX for setting a bike up to the user's preferences. The app was helpful for on-the-fly dev tweaks. We have other controllers on the way to continue benchmarking and testing as well.
• Testing of Sirris suspension starts in two weeks. We are super excited to put this set up to the test as they should be peak quality and much less prone to bottom out through much more adjustability and overall quality of the build.
• We're now starting to move from the Alpha to the Beta prototype stage. This will include additional bike builds, down selection of components, and long term rider testing across a bigger fleet of bikes.

Dust Gold

• The limits of what are e-bikes and what are e-motos is started to get blurred a bit. The pedal assist at 70mph continues the blur that line - check it out HERE
• A full multi-year around-the-world trip via electric motorcycle. Super interesting article about Roman Nedielka's solo round-the-world trip on a Zero DSR/X - check it out HERE
• We were bummed to see Jett Lawrence out for the season after a crash recently put his dominance on hold - check it out HERE
• Reminder to keep an eye on Dust Instagram which we update regularly and has now reached over 22,000 Followers - check it out HERE

Catch us at newsletter@dustmoto.com OR just respond to this email!

Done and DUSTED for this month. See you all on the next lap.