I'm focused on impact brands. A founder and operator with several exits. My sweet spot is scaling early-stage tech-enabled brands. I deeply believe Dust can fulfil its vision to be the #1 US moto brand globally.

Jarett Volkoff, Head of Design here at Dust. We are working on the thing that we always wanted growing up, and still do today. I hope that you follow along as we begin to shed some light in the coming weeks on the development of this new shred sled.

While this is likely more than you'd typically learn about a founder early in a company's journey, we hope it comes to symbolize the level of connection and transparency we seek to achieve with our Build-in-Public practice.

The past 24 hours has been awesome. The amazing response to Dust proves we are on to something special by approaching the journey as community. Using an approach called 'building in public' (BIP).

We’ll work closely with our first 250 customers to fund development and bring our first bike to life. It’s likely that our Founders50 program is the first time a hardware company has crowdfunded via a newsletter premium subscription.

Our approach to Dust is to open-up our design process, sometimes referred to as ‘building in public’ or BIP or even 'prosumer'. Achieved by generally being transparent, and specifically by inviting a core community of users, experts, evangelists and investors inside to support our journey.

Global dirt bike sales will double in 10 years from $9B to $18B per year, and eMoto sales will 15x from 25k to 375k units sold. E-Moto is a $2B market in US, Canada and EU, which are key markets for Dust.