The past 24 hours has been awesome. The amazing response to Dust proves we are on to something special by approaching the journey as community. Using an approach called 'building in public' (BIP).

We’ll work closely with our first 250 customers to fund development and bring our first bike to life. It’s likely that our Founders50 program is the first time a hardware company has crowdfunded via a newsletter premium subscription.

Our approach to Dust is to open-up our design process, sometimes referred to as ‘building in public’ or BIP or even 'prosumer'. Achieved by generally being transparent, and specifically by inviting a core community of users, experts, evangelists and investors inside to support our journey.

Global dirt bike sales will double in 10 years from $9B to $18B per year, and eMoto sales will 15x from 25k to 375k units sold. E-Moto is a $2B market in US, Canada and EU, which are key markets for Dust.

Here we explore the American moto industry, timeline, and trends. Long the innovators and trendsetters - founding the earliest motorcycle

Everyone at UBCO did great work through the pandemic and we want to use this post to celebrate those accomplishments with a series of killer visuals - enjoy.

In search of connection, inspiration and knowledge building, the DUST team made the pilgrimage this week to the mecca of motocross, Southern California (SoCal).